After having a number of their packaging designed in Asia with a "generic" look – Dragonberry Produce wanted a redesign to some of their best selling fruits to differentiate themselves from other brands and appeal more to the U.S. market. I created various illustrative floral patterns with bold vibrant colors into their packaging to give it a modern-tropical feel.
Art Director, Designer
Packaging and Website
A website was also designed and developed to sell monthly membership packages of exotic fruit to consumers. The website carried on the same floral design elements and photography found in their packaging design.
Launch Site: dragonberryclub.com