Rack Exterior Signage
Nordstrom Rack's Exterior Improvements Project was an executive initiative to analyze, improve and execute an updated standardization of the brand's wayfinding signage across all 240+ stores. As lead designer, I developed a system and design template to efficiently analyze all stores' exterior signs and give our recommendations through renderings. Our results were then presented to the executive team for reviews and decisions. If or when approved we work with store design and sign vendors on landlord approvals then finalize shop drawing specifications for installation.
Site Analysis and Recommendation, Signage Installation
In addition to the Exterior Improvements Project site analysis and recommendations – I created an Environmental Design Catalog: Exterior Signage to be used by the Nordstrom Rack store design team and our sign vendors. This guide ensured our newly established signage standards where adhered to to create brand consistency across all stores.