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Nordstrom 2024 Packaging Refresh
In 2023 Nordstrom Product Group (NPG) wanted to improve the look and feel of the existing Nordstrom packaging. I was tasked with evaluating the existing brand packaging and developing a creative direction that elevates and modernizes the packaging aesthetics and materials to align with our premium assortment of products. Renders were used to give a realistic representation of what the packaging would look like – helping to getting final approval from leadership.
Client
Role
Project Details
Nordstrom
Lead Designer
Packaging Art Direction and Production
Design and production began in early 2023 with packaging meeting Q1 2024 product release. The refreshed packaging is clean overall with consistent product messaging hierarchy and graphical layouts across all divisions.
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