RED Visual Catalog 2020
The Rack Environmental Design (RED) Visual Catalog was created as an application standards and install instruction guide for all Nordstrom Rack environmental assets. Used by Nordstrom Rack's store design team, construction contractors and print vendors – this catalog allowed our partners to efficiently plan and successfully install an asset on site with minimal guidance while maintaining the look and feel of an off-price yet energetic and fashion-forward retail store.
Client
Role
Project Details
Nordstrom Rack
Designer
Environmental Design Catalog, Print and Digital
Below are the executions of Nordstrom Rack's environmental assets from the visual catalog. These include storefront facades, evergreen window graphics and lightbox displays, exterior signs, interior wayfinding signage, brand messaging and localization graphics.
Exterior Improvements Project
Nordstrom Rack's Exterior Improvements Project was an executive initiative to analyze, improve and execute an updated standardization of the brand's wayfinding signage across all 240+ stores. As lead designer, I developed a system and design template to efficiently analyze all stores' exterior signs and give our recommendations through renderings. Our results were then presented to the executive team for reviews and decisions. If or when approved we work with store design and sign vendors on landlord approvals then finalize shop drawing specifications for installation.
