RED Visual Catalog 2020
The Rack Environmental Design (RED) Visual Catalog was created as an application standards and install instruction guide for all Nordstrom Rack environmental assets. Used by Nordstrom Rack's store design team, construction contractors and print vendors – this catalog allowed our partners to efficiently plan and successfully install an asset on site with minimal guidance while maintaining the look and feel of an off-price yet energetic and fashion-forward retail store.
Environmental Design Catalog, Print and Digital
Below are the executions of Nordstrom Rack's environmental assets from the visual catalog. These include storefront facades, evergreen window graphics and lightbox displays, exterior signs, interior wayfinding signage, brand messaging and localization graphics.